Director, Market Communications
WCO - Wellstar Corporate Office • Marietta, Georgia • Shift • Full Time • JR-44786Facility: WCO - Wellstar Corporate Office
Wellstar is seeking an innovative and community-oriented Director, Market Communications, to lead the Market Communications team and serve as liaison between Wellstar corporate communications, External Affairs, corporate executives and market leadership. Reporting to the VP, Organizational Communication, this creative communicator and relationship builder identifies new ways to engage and inspire hospital-based team members and align communication strategies with corporate and hospital priorities in patient care, innovation, and community outreach and engagement. This role ensures creative, strategic collaboration between corporate and regional External Affairs teams, including Community Development, Marketing, Patient and Team Member Experience, and Foundation.
Responsibilities include:
Strategic Communications & Innovation
- Constantly strive for excellence, innovating multi-channel communication strategies that engage team members and convey the Wellstar mission and exceptional care delivery.
- Leverage emerging technologies and platforms to modernize communication approaches, including digital storytelling, social media campaigns, and engagement tools.
- Lead hospital-leadership and team-member feedback sessions and community listening to improve communication relevance and impact. Collaborate with Market Communications team to incorporate feedback and insight into communications strategies tailored to each market’s needs.
Internal Communications
- Oversee communication strategies that keep hospital team members informed, engaged, and aligned with organizational values, innovation initiatives, clinical developments, career growth and benefits, as well as other critical information.
- Ensure alignment between System communications and market-level communications to ensure timely market updates that support team members and help maintain focus on safe, quality patient care by utilizing channels such as leadership e-newsletters, employee tunnel screens, banners, signage, video, flyers/visual management boards, overhead paging, intranet, in-unit rounding, Safety Huddles and leadership meetings.
- Ensure alignment between market-level communications and corporate and External Affairs messaging, including internal and external communications, social media, government relations, marketing, IT, emergency preparedness, community relations, human resources, and wellness.
- Ensure consistent and compelling brand messaging that maintains Wellstar brand identity across all communication platforms and touchpoints. Serve as liaison between Market Communications team and Wellstar creative team to ensure efficient and timely production of high-visibility collateral that aligns with Wellstar brand identity.
- Ensure Market Communications team supports respective hospital presidents and market leadership teams in communicating System priorities, including Great Place to Work survey, performance goals and management, employee engagement and gratitude, holiday messages, construction planning, leadership transitions, etc.
Performance Measurement & Improvement
- Track communication effectiveness using analytics and KPIs; regularly report on progress and recommend refinements.
Qualifications
- Bachelors Communications Studies/Speech Communication and Rhetoric Preferred and(
- Bachelors Other Required or)
- Minimum 10 years of corporate/organizational communications experience in developing and managing communication strategies. Required
- Minimum 5 years of people management Required
Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.
